Lyre's Italian Spirit - Alcohol Free

Lyre’s was founded in 2019 in Australia by Mark Livings and Carl Hartmann. The brand was created in response to the growing trend of mindful drinking and the demand for alcohol-free options. The name "Lyre's" is inspired by the lyrebird, an Australian bird famous for its ability to mimic sounds from its environment—an apt metaphor for the brand's ambition to replicate the flavours of well-known spirits.

Since its inception, Lyre’s has rapidly expanded globally, winning multiple awards in taste and innovation. The range now includes alternatives for a variety of popular spirits like gin, whiskey, rum, and amaretto, allowing consumers to enjoy cocktails like a Negroni, Espresso Martini, or Mojito without the alcohol.

Lyre’s uses a blend of natural essences, extracts, and distillates sourced from around the world to create their non-alcoholic spirits. The production process involves:

1. Natural Extracts & Flavourings: Lyre’s formulates its products using botanicals, spices, fruits, and other natural sources to craft the complex flavours found in traditional spirits. These ingredients are combined to mimic the taste and aromatic profile of each spirit.

2. Distillation: Even though the spirits are non-alcoholic, they still go through a sophisticated distillation process to concentrate and purify the flavours. Lyre's employs modern distillation techniques that capture the essence of the ingredients without alcohol.

3. Balancing the Flavours: Achieving a taste balance that mimics alcohol is a key part of the process. The spirits must have the right combination of sweetness, bitterness, and depth to substitute for alcoholic versions in cocktails.

4. Bottling: Once the flavours are refined, the non-alcoholic spirits are bottled in premium packaging, ready to be enjoyed straight or as mixers.